The brand built for the Autonomous AI Recruiter. Delivering booked interviews from an 860M+ profile talent graph, at the speed of action.
Greek mētis. The intelligence of action: situational, adaptive, exactly on time.
An open M that bridges down to a gold moment at the centre.
From open role to booked interview, end to end. We deliver booked interviews, not platform access.
This is the single source of truth for how Metix AI looks, sounds, and behaves. One book, not three. Everything a designer, engineer, or writer needs to make something that is unmistakably ours.
Metix AI is the company. Mira is the product, an AI recruiter who works alongside a hiring team. The brand belongs to Metix AI; Mira lives inside it. When this book says "we," it means Metix AI.
The system has two layers. The frozen layer (the name, the mark, color tokens, type, voice) does not change without Founder sign-off. The living layer (new applications, new components) grows by prototype. When in doubt, prefer restraint. The brand wins by being quieter and more precise than a category that shouts.
We began as OpenJobs AI, a clean description of a market: an AI that worked on the open jobs. It is the right name for a jobs board with intelligence on top. That is not the company we built.
What we built reads a different signal. We watch for the moment a person becomes ready, a manager move, a shift in how someone describes their work, an inflection in tenure, and we surface the match before either side has begun to search. The capability is situational judgment, not cataloging. The name had to move with the product.
Metix AI names that capability. Greek mētis (Μῆτις) is the intelligence of action: situational, contextual, opportunistic. Detienne and Vernant call it cunning intelligence, the wisdom Odysseus has when he reads the room, not the wisdom Aristotle has when he writes the treatise. It is the exact register a good recruiter works in, and the register our matching is finally good enough to claim.
The -ix ending carries the network voltage that "OpenJobs" could not. It parses at once as a product (Helix, Matrix, Netflix). The Met- prefix half rhymes with meet and metric without committing to either. Three readings, one wordmark.
This is a rename, not a rebrand. Same team. Same product. A truer name. The product did not change; the claim got sharper.
"Metix AI" is a contested word. A medical device firm (in liquidation), an industrial engineering group, a dormant crypto token at metix-ai.com, a Nasdaq fund ticker (METIX), and an active AI platform one letter away (metiz.ai) all share the space. The bare word will not be ours for a while. That is exactly why the visual system matters: the Klein blue, the paper field, the Satoshi wordmark, and the open mark make Metix AI recognizable where the spelling alone is not.
Treat the name as something to steward, not assume.
One company, one product. Keep them in their lanes and the brand stays legible.
Metix AI is the master brand and the platform: the 860M+ profile talent graph, the in-house models, the reach. It owns the logo, the colors, the voice. Mira is the end-to-end Autonomous AI Recruiter that lives on the platform and automates the full pipeline from open role to booked interview. Customers meet Mira; they buy into Metix AI.
Never collapse the two. Calling Mira "a search tool" undersells the product; calling Metix AI "an app" undersells the company. The platform is the wisdom; Mira is how it shows up for one team.
For one quarter, materials may carry the bridge line so customers and search engines connect the two names. After that, drop it.
The mark is an open form: two strokes rise, dip together into an M at the centre, then close below into a single rounded bridge. Read it as the M of Metix AI, or as two sides meeting: the field and the match, the company and the person. Where they converge sits the gold kairos diamond, the right moment, the match made.
Spare, modernist, drawn in one even weight of line. The meaning is in the convergence; the gold is the one thing that matters, held at the heart.
X equals the gold diamond's width, the unit at the heart of the mark. All margins scale from X.
The wordmark is set in Satoshi, a modernist grotesque from the Indian Type Foundry in the neo-grotesque lineage that the International Typographic Style was built on. At Black weight it is dense, even, and assured, the same machined confidence as Klein's blue. Tracking is tight, near minus four percent. It is a display element, never body text.
The name is always Metix AI, never bare "Metix." The AI is the same size and weight as Metix, set in the same unified color. The gold is held exclusively at the heart of the geometric symbol, keeping the wordmark completely quiet and clean.
Emphasis comes from weight and color, never slant. Satoshi ships an italic, but this brand does not use it; the Swiss tradition it descends from never leaned on one. When a word must carry weight, it carries Klein blue.
#002FA7#1A54D4#C9A84C#C0392B| Pairing | Ratio | Verdict | Use for |
|---|---|---|---|
| Ink on Paper | 16.3:1 | AAA | body, headings |
| White on Klein | 10.7:1 | AAA | text on blue |
| Gold-2 on Klein | 7.8:1 | AAA | emphasis on blue |
| Ink-3 on Paper | 5.8:1 | AA | meta, secondary |
| Gold on Paper | 4.6:1 | AA | labels, large only |
| Gold on Klein | 2.6:1 | FAIL | decorative / icon only (shifted to Gold-2 for text) |
| Ink on Klein | 1.9:1 | FAIL | never. white text only |
A modernist grotesque from the Indian Type Foundry, in the neo-grotesque line the Swiss school was built on. Even and assured at Black weight, the machined confidence Klein's blue asks for. Hero, section heads, the wordmark, big numerals.
A refined grotesque with strong vertical rhythm and clean legibility down to small sizes. Body, product UI, navigation, forms, long reading. Warmer than Inter, more grounded.
Section labels, eyebrows, version stamps, dashboard numerics. Letter space 0.16 to 0.18em when caps. Never body copy.
We build with 1px bronze rules, not drop shadows. Cards are grids: a border on the container, dividers between cells. Structure is drawn, not floated. Radius is always 2px, the one corner in the system.
Charts are flat and honest. Klein bars for us, mist for the field, one gold marker for the point that matters. No gradients, no 3D, no glow. A line baseline, mono axis labels.
Gold is the one note that means "look here". It is the AI in the wordmark, the diamond in the mark, the focus ring, the recommended match, the selected tab. One per view, never a wash.
The category is full of glowing nodes, robot faces, and smiling stock teams. We use none of it. Our images look like structure: woven fields, hairline networks, the quiet geometry of the loom.
When we show data, we show real data, abstracted with restraint. When we show people, we show them as people, documentary and unposed, never as inventory. The default is not a photo at all; it is the system itself, set with air around it.
Motion explains, it never decorates. The mark is still and certain. The only thing that moves is the gold: it settles into the centre when a match is made. If an animation cannot say why it exists, remove it.
The mark does not move. No spin, no tilt, no morph. The single permitted gesture is the gold diamond settling into place, a 200ms scale and fade, the first time the mark appears. After that, stillness.
Reference points: The Economist for precision, Patagonia for warmth, Stripe for technical honesty, The New York Review of Books for refusing to dumb down.
The delete test: if a sentence could appear in any AI startup's blog post, cut it. If it sounds like a person who has done this work wrote it, keep it.
Name the actual capability, the actual cost, the actual person.
People first. The product is an autonomous recruiter; the voice is not.
No emoji. No exclamation marks. Write a letter, not a tweet.
A sentence that survives three cuts beats one that survives one.
Candidates are people, not inventory to be surfaced. Never write copy a candidate would dread reading about herself.
We scanned twenty active brands in AI recruiting, sourcing, and interviewing. Most are blue, so a blue primary is not, by itself, different. The honest case is narrower and stronger: it is which blue, how far we take it, and the gold beside it.
Tab through this book. The active section lights in the rail; every link and button shows the gold ring. Try it.